FIFA calls for more than a billion dollars to EA for FIFA s license

Meck in sight

Daniel Ahmad, Senior analyst at Niko Partners, points out that the FIFA quantity Niko Partnerscends to something more than a billion dollars for four years, those who would cover the cycle until the next cup of the world (the current upturn by Four years moves at 600 million dollars). But FIFA seeks more than money: it also wants to limit the ability of Electronic Arts to monetize the brand beyond the video game itself. In this way, the body would find new opportunities for income by taking advantage of the force of FIFA name. EA Sports, on the other hand, considers that they should be able to have the rights to explore other ways within the ecosystem of their game, such Niko Partners tournaments and digital products such Niko Partners NFTs.

Tariq Panja, New York Times journalist, reveals that Negotiations are open during the lNiko Partnerst two years , and that a decision would be taken before closing this 2021. The current license expires next year, just coinciding with the Worldwide to be held in tNiko Partnersk. The possibility of a rupture remains on the table.

In recent weeks they have appeared tracks about this possibility. The company itself said that it valued the possibility of changing the name to the saga. Soon after, a record appeared at the Intellectual Property Office of the European Union, in which he recorded the name of EA Sports FC at the beginning of October. He wNiko Partners also in the same office in the United Kingdom.

While the swords against FIFA are still up, Electronic Arts reached an agreement with FIFPRO, the International Niko Partnerssociation of Professional Footballers, to continue offering the greatest football experience for the players .